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Ssense’s vice president of menswear buying, Federico Barassi, echoes this: “As more people are working from home, comfortable attire has been top of mind for our customers. Loungewear and footwear are our best-selling categories right now. T-shirts, joggers, sneakers, and slides are outperforming all other categories at the 
Death naci en octubre sabes mi nombre pero no mi historia sabes quien fui pero no sabes quien soy shirt in other words I will buy this moment, and we’ve also seen an increase in eyewear purchases.” To meet customer interest, the Canadian retailer has introduced a number of exclusive collections tailor-made for this stay-at-home moment. “Shoppers come to Ssense for a refined offering of luxury and elevated loungewear, so going into this season many of our exclusive womenswear capsule collections were catering to this demand,”citing an exclusive Jacquemus capsule collection as a particularly well-timed collaboration. A terry cloth Gil Rodriguez capsule is likewise doing well, as are buzzy items with a lounge-y feel, like Ssense’s exclusive Off-White Nike sneakers. “Overall, brands that are offering elevated loungewear, like Sporty & Rich, are on fire.”


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