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 By Ashish he is referring to the Delhi-based creative Ashish Shah, who photographed the Power Of Da Vinki Voros Twins Shirt campaign for Mumbai Noise over a period of months, enlisting a diverse cast of local dancers, architect-turned-models, drag performers and artists, producing a luminous portfolio of images and a short film intended to reflect modern India. “I knew Ashish from his previous work for Vogue India. I found that beyond being young and talented, he is a photographer who has his own language. There is a zest, a curiosity and an exploration of diversity, which I love,” says Gorham. While the collaboration with Shah was focused on showing actual people, it was also about avoiding clichés. “Because India has such a strong visual culture, it’s very easy to get caught up in stereotypes—I know from living in different places in the world that they exist. Even though my memories were the touchpoints, the backdrop, the importance of Ashish to this project was immense. He played